Petmedica launches Atrevia® 360°, consolidating Atrevia®'s position as the benchmark in anti-parasitic chewable tablets for dogs

At the end of April, Lima was the setting for the launch of Atrevia® 360°, the first combined antiparasitic product that offers three months' protection against fleas, ticks and mites, and one month against roundworms, lungworms and heartworms; it is the only product in the category that offers additional protection against cestodes.

“We understand that the next stage in the evolution of antiparasitic products for pets will come from combination products and that this category is the main one in the segment. Accordingly, and in order to redefine the market, we launched Atrevia® 360°, the first combination product that offers a three-month protection against fleas, ticks and mites, while not only protecting against roundworms, lungworms and heartworms, It is also the first product in the world - in the category - to offer additional protection against tapeworms” says Umberto Calderon, General Manager of Agrovet Market and continues - ‘To broaden the spectrum we added praziquantel, the best active ingredient for the treatment and control of tapeworms’.

This new launch complements the line's portfolio by providing 360° protection for dogs in the home. Two years ago, the successful launches of Atrevia® One and Atrevia® XR disrupted the deworming category in soft chewable tablets. Today, at the end of the first four months of 2024, Atrevia® is among the most recognized brands in the segment, with a 15% share of the Peruvian marketshare and presence in 13 countries. “Today Atrevia® 360° joins Atrevia® XR, Atrevia® One and Atrevia® Trio Cats, as the most diverse portfolio of pet dewormers in the local market. We are confident that Atrevia® 360° will become the next industry standard.”

New Atrevia® 360°: True 360° Protection

Its unique combination of Fluralaner, Moxidectin and Praziquantel ensures effective protection against internal and external parasites in dogs, without neglecting the taste. Atrevia® 360° is a highly palatable tablet due to the Smart-Cap® manufacturing process that encapsulates and masks any taste of the active pharmaceutical ingredients in its composition.

“When we designed Atrevia® 360°, we set out to offer a product that covers the full spectrum for the most important parasites, while still being able to maintain a convenient quarterly administration, unlike other dewormers already on the market with monthly dosing. This true protection not only protects pets, but also their guardians from a wide variety of diseases that can be transmitted to them through parasites.”

We invite you to know the complete Atrevia® portfolio at: www.atrevia.vet