Agrovet Market: The Peruvian R&D Model that stands out among the 40 most competitive in the country

Lima, Peru. Agrovet Market is recognized in the publication “Visionaries. 40 competitive business models that are building a better Peru” - published by EY Peru - which brings together 43 business leaders whose organizations have developed sustainable competitive advantages in the country.

Agrovet Market's inclusion is due to the leadership of its founder and CEO, Dr. Umberto Calderón, under the heading “R&D and agility to reach the market,” highlighting these as competencies that have been decisive in the company's international expansion, which in 2025 consolidated its position as Peru's leading exporter of pharmaceuticals, a category that includes drugs for human and veterinary use.

At Agrovet Market, R&D is at the core of the corporate strategy, allowing scientific knowledge to be translated into concrete solutions with speed and consistency. Agility, in this context, is not a response to improvisation, but rather to strategic clarity, operational structure, and timely decision-making.

The case shows that sustainable innovation is not an isolated result, but rather the consequence of an organizational model that starts with research based on clear commercial objectives. Innovation is part of the corporate culture and has involved strengthening governance, institutionalizing processes, and consolidating teams capable of executing with autonomy and responsibility. In an environment marked by regulatory volatility and high competition, the company has developed strategic resilience by anticipating scenarios, exercising financial discipline, and continuously strengthening internal capabilities.

One of the most relevant lessons shared is the transition process that companies aspiring to endure must go through: moving from the founding impulse to an organization that functions by design.
“Innovation cannot depend on one person; it must become an organizational capability. Our challenge has been to build a system that allows research, discipline, and execution to work in an integrated manner,” said Dr. Umberto Calderón, founder and CEO of Agrovet Market.

Today, with an international presence and a sustained commitment to applied research, Agrovet Market reaffirms its commitment to continue consolidating a business model where innovation, operational excellence, and long-term vision become drivers of sustainable growth. However, inclusion in “Visionaries” not only recognizes a competitive business model, but also confirms that it is possible to build organizations with vision and real global expansion from Peru. Agrovet Market continues to move forward with the conviction that structured innovation, responsible management, and purposeful leadership are the pillars for transcending and actively contributing to the country's sustainable development.

Check out the full publication at: https://bit.ly/4u2cLMH