AGROVET MARKET® STRENGTHENS ITS PRESENCE IN JORDAN AND EXPLORES NEW OPPORTUNITIES IN THE MIDDLE EAST.
Posted on 04/02/2026
Lima - February 2026. As part of its expansion strategy, Agrovet Market® received a visit from Quality Company for Veterinary Medicines Trade (Quality Co.), its strategic partner in Jordan. The meeting focused on exploring new opportunities for cooperation and accelerating growth in the Arab region.
The visit, led by Eng. Alsoht, General Manager of Quality Co., included meetings with key departments of the company and a tour of the modern manufacturing and logistics facilities, highlighting Agrovet Market®'s technological and productive advancements in line with global animal health standards. The visit also reaffirmed confidence in the portfolio of solutions for production animals, represented by the Agrovet (large animals) and Avivet® (poultry) lines. However, commercial interest expanded significantly to the companion animal sector.
One of the main highlights of the visit was the presentation of the Atrevia® portfolio and its latest innovation, Atrevia® 360°, a chewable tablet that offers comprehensive protection for three months against external parasites and also acts against internal parasites in dogs. The new "Love Cares" campaign, featuring Chayanne as the brand ambassador, was also unveiled; this initiative celebrates the bond between pets and their owners, ensuring a positive impact on the public. These launches have generated high expectations for the brand's upcoming entry into the Middle Eastern markets.
Direct observation of the dynamism of the Peruvian market and trends in pet welfare allowed Quality Co. to identify high-potential business niches in its region, supported by Agrovet Market®'s technical capabilities and experience.
This meeting celebrates an alliance of nearly ten years of cooperation and marks the beginning of expansion into new markets in the region.
Agrovet Market® thanks Quality Co. for its trust and reaffirms its commitment to continue delivering "world-class" solutions internationally.
