ATREVIA® PRESENT AT AN IMPORTANT EVENT IN COLOMBIA
Posted on 22/06/2026
Medellín, June 2026 – From June 3 to 5, the Plaza Mayor Convention Center in Medellín hosted VEPA Colombia Vet Tech 2026, a congress focused on companion animal medicine in the country. The event brought together veterinarians, specialists, and industry representatives to share technological knowledge and review the latest trends in animal welfare.
Petmedica®, Agrovet Market®'s companion animal division, was present at this congress along with its Atrevia® brand. During the three days of the technology event, more than 30 brands and 7,000 attendees gathered to learn about the latest medicine and technology, sharing ideas and new methods to improve daily work in clinics. At the event, Atrevia®'s international campaign, "Love Cares," featuring the artist Chayanne, was launched—an initiative already present in more than eight countries. The congress also included several interviews with doctors and industry leaders. Among these highlights was the participation of our CEO, Umberto Calderón, whose visit demonstrated the company's strong interest in the Colombian market, which is experiencing constant growth. He was accompanied by Punto Fértil, Agrovet Market®'s strategic partner in Colombia. Umberto Calderón's interview on the program "Pet Industry - Al Aire" emphasized the impact of the collaboration with Chayanne and explained the advantages of Atrevia® as a fast-acting, easy-to-dose oral antiparasitic, designed to simplify parasite control and support the veterinarian's daily work.
This event further promoted Atrevia®'s initiative with the renowned artist Chayanne, the international campaign "Love Cares." Its objective is to promote comprehensive and preventative pet health, transforming medical protection into a conscious, responsible, and high-quality act of love for animals.
Petmedica® thanks the organizers of VEPA Colombia Vet Tech for the invitation and for providing this professional networking opportunity. This presence at the congress reaffirms our ongoing commitment to promoting continuing medical education and innovation in companion animal care in Colombia.
Learn more about Atrevia® Colombia at: https://atrevia.co/conoce-atrevia/


